Executive Coaching program

The objective of the Executive Coaching Programme

What does the programme consist of, what is its objective? Teams need leaders who are kind, who leave room to contribute, who motivate, who stimulate initiative and allow for controlled error while also allowing for learning.

Regardless of character or personality, it is possible to identify positive behaviours and turn them into habits with conscious practice.
This creates a virtuous circle that develops the leader and the team.

This programme aims to do precisely that. To develop positive habits to become a kind leader, capable of complementing other team members and giving them space to contribute.

Phases of the programme

Our character and set of beliefs determine our leadership style. We gain objectivity and control by discovering the driver of our personality, which conditions our perceptions and motivates our decisions. To achieve this, this executive coaching programme is structured around seven exercises that take us through three stages:

  1. Self-discovery
    It is about knowing my leadership profile and its relationship to character, accepting pros and cons, and turning good practices that expand my limits into habits.
  2. Self-development
    It is about learning to emulate the functional behaviours of four leadership skills that have proven effective in changing situations.
  3. Self-management
    Influential leaders put their energy into what motivates them and, in parallel, compensate for their limitations by being complementary to others.


Following the three previous stages, we evolve through seven exercises designed to take us by the hand through a natural evolution. We start by understanding ourselves and end by challenging our beliefs to understand other perspectives, not necessarily better or worse, but simply alternatives.

  1. Values
    What are my values? What is the most profound force that moves me in life?
    Values are linked to affection and motivate action. They go beyond specific situations and serve as a criterion and guide for our decisions.
  2. Emotions
    What emotions do values arouse in me? How do I react to what is going on around me?
    Emotions interrupt what is happening and focus on what is important to us. They upset us and motivate us to act.
  3. Distinctive qualities
    Who am I, what are my most outstanding qualities, and what makes me different from others?
    We all have something special, something distinctive that sets us apart. It has to do with our character and our personality.
  4. Lifeline
    Where do I come from? What is my story? What explains why I am the way I am?
    Nothing is superfluous. Everything has made us the way we are. Knowing why I am the way I am goes hand in hand with knowing what influenced us, what marked us, and what inspired us.
  5. Reinterpretation
    What if it's not true? What would happen if I did things differently?
    Other people, with other values that generate different emotions, do things differently. These are valid alternatives. Nothing is set in stone.
  6. Unlocking
    OK, if it's not true, let's try it. Let's try it!
    Our beliefs are ours, but they are not unique. Accepting differences is enriching; putting it into practice makes us grow.
  7. Reinforcement
    It's already a habit! I am still me, but now I can do other things naturally.
    With practice, we learn to do things that, although not spontaneous, have become natural. We are no different, but we are wiser.

Action plan

Once the programme is over, the action begins. This is when I make the most of it daily. Not only have I grown as a person, I have learned to be more tolerant and to value other opinions. Others teach me and complement me.

Where I want to go

This coaching programme for managers seeks personal growth, development, and leadership. The intention is to grow personally and develop our ability to lead teams. Suppose we can motivate our team to accept and implement their suggestions to involve them in decisions, so they see the result as their own. In that case, we will have overcome the limitation of a single individual when faced with complex problems.

  • Ultimately, it is about gaining inner peace and accepting ourselves with our strengths and weaknesses.
  • It is about improving our relationships, accepting others, and understanding their behaviour.
  • It is about complementing each other, valuing differences, and allowing others to go where we cannot.

About me

My wife tells me I have the head of a psychologist, the heart of an entrepreneur and the character of an engineer... Okay, my wife exaggerates. 😊

However, I hesitated to study psychology when I decided to enter business at ESADE. It is also true that in 1995, I found a training company with games and simulators because I felt I was short of breath. Being an engineer is more in line with my perfectionist and organized personality.

The truth is that this programme has a bit of all three. It is a programme that follows a method, a system, and a set of well-thought-out exercises. All of them are developed from psychology and include highly recognized tests. And it is undoubtedly a vital project that connects with everything I am, with my experience and knowledge. It is an adventure that I started as the final project of my master's degree in coaching, and today, I offer it with great enthusiasm.

A big hug

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